Senior marketing strategy for founders who know something isn't clicking.
work with me
It all starts in the same place: a deep diagnostic dive into your actual customer, your actual offer, and exactly where the two aren't connecting. Whether you need ongoing strategic partnership, a single focused day, or a half-day working session, my approach is the same: no generic playbooks, no trendy tactics, no guessing. Just a precise diagnosis and a strategy built specifically around your business, your audience, and how they actually buy.
Lucy is a marketing genius! I trust her to coach my own students and clients because she has a remarkable ability to see the big picture, identify the right strategy, and break it down into clear, actionable steps. She makes even complex marketing feel easy to understand, which is why her students and clients get results fast. Whether you want to learn how to market your business or you want Lucy to help you implement your marketing strategy, you can trust her to help you get results.
Salome Shillack
Founder & CEO, The Launch Lounge
Strategic Retainer
offer #1
You're good at what you do. You know your offer has value. But somewhere between what you mean and what your market actually hears, something is getting lost, and you've probably been calling it a marketing problem.
It's actually a communication problem...and that's what I fix.
When you bring me on as your strategic partner, I start where most marketing strategists don't: with a deep diagnostic dive into your actual customer. Not the one you want, not the one you think you have, but the one you actually have. I immerse myself in your world: your offers, your voice of customer data, your existing messaging, and the gap between what you're saying and what your audience is hearing.
From there, I build the bridge. I make sure your offers are positioned in language your ideal client actually uses, priced and presented in a way that makes them think "that's exactly what I need"... and then I create the strategy for how you make money from it. Promotional schedules, launch strategies, messaging frameworks, offer refinement: the entire revenue-generating process, built around your specific audience and their specific buying psychology.
I'm not an agency. I'm not a contractor who hands you a generic playbook and disappears. I am one strategist with a specific and distinctive combination of expertise: marketing, communication disorders, and Human Design, that gives me a capability most strategists simply don't have: I can assess what you're trying to say, assess what your audience is trying to tell you, and build a strategy that finally makes the two connect. I don't go with what's trendy. I go with what works.
from $8,000/month
After six months together, my clients have offers that are clearly aligned to their audience, messaging that consistently brings the right people to them, and a growing confidence in their own positioning. They know who they are in their niche. They're ready to scale what's working and let go of what isn't. And we're still working together, because the strategy keeps evolving as the audience does.
If you've worked with agencies before and walked away with a generic strategy that didn't account for what makes your business actually different, that is exactly the gap I fill.
You're the best kept secret in your industry and you're tired of it
You've tried explaining what you do and watched people's eyes glaze over… even when you know they need exactly what you offer
You've DIYed your marketing, handed it off and been disappointed, or avoided it altogether: and either way, something isn't clicking
You're done playing small and you're ready to be found by the people who will immediately say "where have you been?"
This is for you if..
The Communication Diagnostic Intensive
offer #2
What is is
The Outcome
What's Included
Who it's for
explore this offer
You know something isn't clicking. You just can't put your finger on exactly what, or where, it's breaking down.
That's what this is for.
The Communication Diagnostic Intensive is a single-day working session where I do what I do best: diagnose the gap between what your business is saying and what your audience is actually hearing. Before we meet, you send me everything: your current offers, your messaging, any voice of customer data you have: surveys, reviews, call recordings, transcripts. I immerse myself in your world so that when we sit down together, we're not starting from scratch. We're already in the operating room.
In our intensive session, via Zoom or in person, we go deep. We identify who your actual customer is, not who you want them to be or who you think they are, but who they actually are and why they buy. We find where your messaging is losing them. We name the specific patterns: the Jargon Gap and the Feature Trap, that are standing between your offer and the people who need it.
At the end, you receive your custom FRIEND Blueprint: a personalized written findings document and strategic roadmap that tells you exactly what language to use, how to position your offers, and what to fix first so that the right people finally hear you.
You leave knowing exactly how to talk to your actual customer. That's not a small thing. For most businesses, it changes everything.
Pre-work review of your current messaging, offers, and voice of customer data
Full-day intensive working session (Zoom or in person)
Customer avatar deep dive and buying psychology analysis
Identification of your specific Jargon Gap and Feature Trap patterns
Your FRIEND Blueprint: personalized written findings and prioritized strategic roadmap
You know something is off but you can't name it
You're preparing to launch or relaunch an offer and want to get it right before you go to market
You want to know exactly who your customer is and exactly how to talk to them
You're curious about working with me and want to experience the diagnostic process before committing to a retainer
This is for you if..
$4,500
The Translation Workshop
offer #3
You know your product or service inside and out. The problem is, your customers don't speak your language. And when they encounter your messaging, something gets lost before they ever get to "yes."
That's what I call The Jargon Gap. And closing it is exactly what this is for.
The Translation Workshop is a focused half-day working session designed for one specific problem: you're speaking in insider language, and your market isn't following. We don't need to rebuild your entire strategy to fix it. We just need to sit down together and translate.
Before we meet, you share your current messaging and offer details. Then we spend a half day: just you, me, and whoever helps you run things, identifying exactly where your language is losing people and rewriting it in the words your actual customers use and respond to.
$2,500
You leave with The Jargon Gap Report: a personalized document that names the specific places your messaging breaks down and gives you the translated, market-ready language to replace it. No more watching people's eyes glaze over when you explain what you do. No more losing the right customer because they didn't understand what you were offering.
Just your message, finally speaking your customer's language.
You're an expert in your field but struggle to explain what you do in plain language
You've watched potential customers tune out mid-explanation, even when you know they need exactly what you offer
You have one specific offer or messaging challenge you need to solve right now
You want to experience working together before committing to something bigger